(collectively, “TruFishing”, “we” or “us”) collect, use, and disclose your personal information in
connection with any use of the TruFishing online or mobile services, including our mobile applicable, the
website, and our other applications and tools, products and any related services (collectively, the
“Services”). By using or accessing the Services, you confirm that you have received, and agree to, this
Policy and consent to the collection, disclosure, storage, transfer, and use of your personally identifiable
information, and other information provided to us, as described herein. Please be advised that some features
of the Services do not require any sort of registration.
Please read the Policy before using any Service. You may be asked to provide your personal information
anytime you are in contact with TruFishing or a TruFishing affiliated company or anytime you are utilizing
a Service. TruFishing and its affiliates may share this personal information with each other and use it
consistent with this Policy. They may also combine it with other information to provide and improve our
products, Services, content, and advertising. You are not required to provide the personal information that
we have requested, but, if you chose not to do so, in many cases we will not be able to provide you with our
products or Services or respond to any queries you may have.
COLLECTION AND USE OF INFORMATION
What Personal Information We Collect
TruFishing provides website and mobile applications for (among other things) tracking, logging, and
sharing sport fishing related information. In order to provide these Services we may collect and store
information about you, such as your name, email address, password, date of birth, gender, location data,
web and physical beacons, payment information, telephone number, and any additional user generated
information and content that may be personally identifiable such as photos and videos. You provide some
of this data directly, such as when you start a TruFishing account. Certain personal information is
combined with other information to provide and improve our products, Services, content, and advertising.
You may also connect with friends on the Services or invite friends who have not yet joined by providing
their email addresses, accessing social networking accounts, or using the contact list on your mobile device.
We do not store your contact list and delete it after it is used for adding contacts as friends. If you choose
to upload information from your contacts or to connect your account to other services, such as Facebook or
Twitter, TruFishing may receive information from such other service. For example, if you connect to
Facebook, we may receive information like your name, profile picture, age range, language, email address,
and friend list. You may also choose to grant us access to your activity data from another service.
What Non-Personal Information We Collect
We also collect data in a form that does not permit identification of a specific individual. In connection
with the Services, we may collect, use, transfer, and disclose non-personal information for any purpose.
The following is a non-exclusive example of the types of information we collect and how we use it.
Personal information is data that can be used to identify and contact a single individual. In connection with
the Services we collect various forms of personal information. Depending on your use of the Services and
the access permissions you’ve chosen for your device(s), certain other information about your device(s) and
your use of the Services may also be collected from your computer, phone, tablet or other devices where
you access our Services. Some of the different types of information we collect are listed below:
• We may collect information such as a unique device identifier, IP address, browser type, operating
system, referrer URL, and location of where Services are used so that we can better understand
customer behavior and improve our Services, advertising, and safety and security measures.
• We may collect information about customer activities, including how you interact with other users
of the Services, to provide us a better understanding of how to improve our Services.
• We may collect data about how you use your device and applications in order to help app
developers improve their apps.
• We may collect information on your browsing behavior and history when utilizing any of our
• We may collect information on your handling of emails sent by or received from TruFishing.
• We may collect information on your general location to the extent permitted by the settings of
• We may use your phone or tablet’s camera to record video and audio of your experience and
upload such recordings to our network.
• We may use your phone or tablet’s microphone to listen for audible commands.
How We Use Information
We use the information we collect to improve and personalize the Services and to develop new ones.
Additionally, we use the information to troubleshoot and protect against errors, perform data analysis and
testing, conduct research, and develop new features. When allowed, we collect precise location information
which we use to provide and improve features of the Services such as recording where a particular activity
or catch was made or geomapping your fishing activities.
• The personal information we collect allows us to keep you posted on TruFishing’s latest Services,
announcements, updates to any Services, notifications and instructions, as well as any upcoming
• We also use the personal information to create, develop, operate, deliver, and improve our
Services, content and advertising.
• To analyze how users use our Services and individual features.
• To manage the performance of our Services.
• For internal purposes such as auditing, marketing, data analysis, and research to improve the
Services and our communication with members.
• For participation in our surveys, community challenges or events.
• For security and to enforce or defend legal rights, healthcare rights (HIPA), privacy, safety or
property, including for loss prevention and anti-fraud purposes.
PAYMENT AND CARD INFORMATION
Some aspects of the Services may require or support payments and transactions with third parties. If you
activate this feature, you must provide certain information and verification, such as your name, credit, debt
or other card number, card expiration date, and CVV code. This information is encrypted and sent to your
card network, which upon approval sends back to your device a token, which is a set of random digits for
engaging in transactions without exposing your card number. For your convenience, we store the last four
digits of your card number and your card issuer’s name and contact information.
If you purchase TruFishing merchandise on our website or through our app, you provide your payment
information, including your name, credit or debit card number, card expiration date, CVV code, and billing
address. We do not store this payment information. We store your shipping address to fulfill your order.
Note that third-party payment processors may retain this information in accordance with their own privacy
policies and terms.
DISCLOSURE TO THIRD PARTIES
At times TruFishing may make certain personal and non-personal information available to our corporate
affiliates, service providers and other strategic partners in compliance with appropriate confidentiality and
security measures. These partners provide us with various services, including customer support,
information technology, payments, marketing, safety and security measures and protocols, and data
analysis and surveys. We may disclose your personal information in the following circumstances to the
• Our Services involve the use of online and offline member communities, forums and networks that
allow you to connect and share with others. In order to do this, certain personal information is
provided to the other members as part of a user profile.
• TruFishing shares personal information with companies who provide services such as information
processing, extending credit, fulfilling customer orders, delivering products to you, managing and
enhancing customer data, providing customer service, assessing your interest in the Services, and
conducting customer research or satisfaction surveys. These companies are obligated to protect
your information, including through the use of encryption.
• TruFishing may share personal information with third-parties that provide features and
functionality to the Services, including via plug-ins and application programming interface (API)
integrations. Even if you do not interact with social networking services or other plug-ins, they
may collect information about you, such as your IP address and the pages that you view.
• As necessary - to comply with applicable law or relevant legal process, litigation and/or requests
from public and/or governmental authorities –TruFishing may disclose your personal information.
We may also disclose information about you if we determine that for purposes of national
security, law enforcement, or other issues of public importance, disclosure is necessary or
We may also disclose information about you if we determine that disclosure is reasonably necessary to
enforce our terms and conditions or protect our operations or users. Additionally, in the event of a
reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant
RIGHT OF ACCESS AND CONTROL
We are continuously working to develop and improve our Services. Currently, we do not provide access to
modify account or privacy settings but such services will be added in the future so that you can access and
control your personal data as well as change or delete personal information. Additionally, we are working
to provide you with the ability to access privacy controls so that you can adjust or otherwise revoke the
access of third-party applications that you previously connected to your TruFishing account.
PROTECTION OF PERSONAL INFORMATION AND RETENTION
TruFishing takes great care to protect your personal information at all times. We keep your account
information, like your name, email address, and password, for as long as your account is in existence. We
have numerous procedures in place, including the use of Google Cloud (Click here for Google Cloud
credit card information, to safeguard your personal information. Despite our best efforts, no security
program is complete safe or free from vulnerability. Although we take great effort to protect your
information, we cannot guarantee the absolute security of your personal or other information. TruFishing
will retain your personal information, as well as any information about your use of the Services, for as long
as necessary for our legitimate business interests, legal reasons and to prevent harm, unless a longer
retention period is required or permitted by law.
If you choose to delete your account, most of your information will be deleted within 90 days, however it
may take up to 120 days to delete all of your information, such as the data recorded by the app and other
data stored in our backup systems, subject to the other provisions contained herein.
COOKIES AND OTHER TECHNOLOGIES
TruFishing’s websites, online services and interactive applications, emails and advertisements may use
“cookies” and other forms of technology, such as pixel tags and web beacons. These technologies help us
and our partners remember personal information when you use our website, online services and
applications in order to make your experience more convenient and personal. They also allow us to obtain a
better understanding of how our members use our Services, including by obtaining information on what
websites people have visited in order to, amongst other things, measure the effectiveness of advertisements
and web searches. Such information is treated as non-personal information. To the extent that such nonpersonal
information is combined with personal information, such as IP address or similar identifiers, we
treat the combined information as personal information for purposes of this Policy.
On many of your devices, you may disable cookies by adjusting your browser settings. Please note that
certain features of TruFishing and the Services will not be available once cookies are disabled.
Only persons age 13 or older have permission to access our Services. Our Services do not address anyone
under the age of 13 (“Children”). We do not knowingly collect personal information from Children and
Children are not permitted to access the Services without their parent’s verifiable consent. If you are a
parent or guardian and you learn that your Children have provided us with personal information, please
contact us immediately. If we learn that we have collected the personal information of a child under 13, or
equivalent minimum age depending on jurisdiction, outside the above circumstances we will take steps to
delete the information as soon as possible.
As mentioned elsewhere in this Policy, in order to provide location-based services, TruFishing and our
partners and licensees may collect, use, and share precise location data, including the real-time geographic
location of your devices within our locations. This location data is collected and is used by TruFishing and
our partners and licensees to provide and improve location-based products and services.
If you have any questions or concerns about this Policy or data that is being collected, or if you would like
to make a complaint or notify us of a possible breach of local privacy laws, please contact us.
253 Main Street
Matawan, NJ 07747
TruFishing may update this Policy from time to time. When we change the policy in a material way, a
notice will be posted on our website along with the updated Policy. Alternatively, you can access the